Interaction Design | Creative Direction
Creativity is generous.
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Salsify Website Rebuild

Salsify Website Rebuild

Salsify Website Rebuild

Content Creation: Peter Crosby and Cara Wood | Front-end development: Josh McCarroll

Project Management | Design Research | Illustration | Design

The goal going into this project was to incorporate a new product offering for retailers into the Salsify website.

Instead of simply focusing on the retail product, using the site to tell a story about the changing relationship between brands and retailers in the digital market place could establish Salsify as not only having a solution for both, but as an expert in ecommerce.


 

Through doing user research at the beginning of the project, we set out a few guiding principles that informed navigation, layout and content design.

Focus on the problem first: For the most part, brands and retailers are adapting to change they don't totally understand. Salsify has built a product with its focus ultimately on the experience of everyday people buying products online. 

Focus on the solution second: Salsify's solution makes the most sense when set against the problem.

Differentiate from the competition with style: Creating content card styles, artwork for each unique piece of content, and engaging illustrations on each page, we realized we could easily differentiate Salsify from the competition, who really weren't placing any special focus on making their sites look beautiful.

 

The Problem We Solve became the most trafficked page on the website, after the homepage.

More people went on to visit other pages in the site after visiting The Problem We Solve than any other page.

An overall 30% increase in conversions across the site.